Launch for White Ribbon Day 2007

Launch for White Ribbon Day 2007

Andrew O’Keefe, Chairman
From Andrew O’Keefe, Chairman

Welcome to the White Ribbon Campaign for 2007. Already, this year’s campaign is shaping up to be massive, but I’ll fill you in on all the progress in the months ahead. For now, I want to draw your attention to the following exciting ways in which you can support the work of White Ribbon Day even before November 25.

Kokoda NRL Trek
White Tie Dinner 2007
Be a part of our campaign development
1. Kokoda NRL Trek

Adventurers! Have you ever thought about trekking Kokoda? Because we’re offering you the chance to make one of the world’s great journeys AND support White Ribbon Day as you do it. The White Ribbon Kokoda Treks will train you, equip you, take you to Papua New Guinea and guide you along one of the most historic and demanding trails in the world. And you get to trek with some of the big names of the National Rugby League!

Organised through our partners at Australia’s CEO Challenge and Executive Excellence, there will be 2 treks from October 2 to 11:

Trek one:

. Andrew O’Keefe, Channel 7 personality and White Ribbon Day chairman

. Paul Aiton, Penrith Panthers and Papua New Guinea player

. Nathan Hindmarsh, Parramatta Eels player (subject to international selection)

Trek two:

. Mark Riddell, Parramatta Eels player

. Daniel Wagon, Parramatta Eels player

Proceeds from all the treks will raise essential funds for White Ribbon Day Australia. So not only will you retrace the footsteps of some of Australia’s most tenacious diggers, but you’ll also be doing your bit to end violence against women, while getting fit and experiencing one of the most rugged and beautiful landscapes in the world.

And for companies, treks are an ideal opportunity for companies to trek Kokoda with key clients, allowing them to enhance and reward relationships. The White Ribbon Kokoda Trek is also a perfect way to reward high-achieving employees, or to send employee teams as a development and motivational exercise.

If you love history, travel or just pushing the boundaries of endurance, don’t miss out on this amazing experience.

And of course, if you’re a White Ribbon Ambassador who would like to trek and to help publicise and promote the trek, you’ll be offered a massive discount on the cost of your trek.

For more information about the trek please follow the link at www.ceochallengeaustralia.orgor call the CEO Challenge Office on (07) 3119 6347. For photos and information about Kokoda trekking visit the Executive Excellence website

2. White Tie Dinner – Chaser confirmed!

On August 2, the second annual White Tie Dinner will be held at the Sheraton on the Park, Sydney.

Last year, we saw Kevin Rudd and Richard Glover take on Joe Hockey and Peter Fitzsimons on the topic “That men are what their mothers made them”. This year, the team from ABC’s hit satire The Chaser will go head to head with our political heavyweights in a one-bout-only battle of the brains. You’ve seen what they can do to pollies on the box, now see it live!

The White Tie Dinner is our major fundraiser for the year, and a superb night of entertainment. To book your table, please call Corinne at DKC International Events on 02 8218-2911 or email

Corporate packages are available and will be tailored to your company’s requirements.

3. Get in on the development of this year’s ad

Every year, Saatchi & Saatchi develop compelling, controversial and award-winning media campaigns for White Ribbon Day. Remember the baseball bad TV ads? Or the “I’d do anything for my daughter” radio commercials? They were White Ribbon media (and can be viewed at our website). And this year promises to see another thought-provoking campaign.

If you are a White Ribbon Ambassador and would like to be part of a focus group to test this year’s messages, please contact us:

So, Trek the Track, book your White Tie tickets and have a say on the campaign! Thanks everyone, and until next time, go well.

Andrew O’Keefe
Chairman, White Ribbon Campaign National Leadership Group

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